1) What is your business?
Self-serve frozen yogurt
2) Describe your business in one
sentence
We offer a variety of flavors of frozen yogurt
and many different toppings, and customers are able to create whatever gets
their taste buds watering.
3) Who is your target audience?
Children ages 3-10, parents, teachers, children
based organizations.
4) Who are your competitors?
Sweet Frog Frozen Yogurt
5) What makes them better/worse than
your product/service?
Sweet Frog is currently the only frozen yogurt
place in York, PA. It has a lot of choices for toppings and is continually
switching out flavors. Their target audience is also children, they have a frog
mascot that comes into the stores. What isn’t good is they only have one
location, and for some customers it is a hike to get there. They are actually
religiously affiliated, which could turn some customers away.
1) How do you want your image to be
seen in two years?
We want Tilt-A-Swirl to have several locations
that are all the same environment and offer families with young children a fun,
clean, and cheap place to treat their kids. I want to company to offer more
flavors and toppings than competitors and offer different activities and
fundraisers to help out the community and promote the business.
2) If your company was an animal,
what animal would it be and why?
A lion, because it fits in with the company theme
of a Circus. It also represents the company as the king or leader of the
business. Or an elephant because they are a large animal, so it could represent
that the company is bigger than the others.
3) If your company/brand was a
person, who would it be and why?
The Ringling Brothers because they are one of the
most famous people who own/started a circus. Their circus business is one of
the most well known out of all circuses, and when you hear the name you
automatically know who they are and what they do.
4) If your company/brand was an
object, what would it be?
A Carnival Tent, a ring of fire, a Farris wheel.
5) If your customer was a cartoon
character, who would it be?
Dumbo because little kids would be attracted to
him since he is a well known character. He is the protagonist in the movie, and
that will represent the company well. We want to be known as the good guys.
