My company Tilt A Swirl Frozen Yogurt, is a company that I thought would do really well in my home town back in Pennsylvania. There is only one self serve frozen yogurt place, and it is always packed with people especially children. Tilt A Swirl is a self serve frozen yogurt company that is carnival themed on the inside and has carnival themed flavors and toppings. The company would even offer ideas on how to make certain frozen yogurts like "The Lion Tamer" which would be butterscotch and strawberry frozen yogurt, frosted animal crackers, peanuts, and a strand of licorice. I think that since back home there aren't many frozen yogurt places, this business would do really well.
I wanted to keep the logo fairly simple. The A is suppose to represent the opening of a carnival tent. I also wanted to incorporate the theme of a carnival further by adding the subtle ferris wheel in the background. I chose the colors red and blue because they are primary colors and they look good together. I chose a font size big enough that if shrunken down is still somewhat visible. I think the simple shapes and line usage get the message across simply, but creatively.
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