Cooperate Identity Questionnaire

1)   What is your business?

Self-serve frozen yogurt

2)   Describe your business in one sentence

We offer a variety of flavors of frozen yogurt and many different toppings, and customers are able to create whatever gets their taste buds watering.

3)   Who is your target audience?

Children ages 3-10, parents, teachers, children based organizations.

4)   Who are your competitors?

Sweet Frog Frozen Yogurt

5)   What makes them better/worse than your product/service?

Sweet Frog is currently the only frozen yogurt place in York, PA. It has a lot of choices for toppings and is continually switching out flavors. Their target audience is also children, they have a frog mascot that comes into the stores. What isn’t good is they only have one location, and for some customers it is a hike to get there. They are actually religiously affiliated, which could turn some customers away.

1)   How do you want your image to be seen in two years?

We want Tilt-A-Swirl to have several locations that are all the same environment and offer families with young children a fun, clean, and cheap place to treat their kids. I want to company to offer more flavors and toppings than competitors and offer different activities and fundraisers to help out the community and promote the business.

2)   If your company was an animal, what animal would it be and why?

A lion, because it fits in with the company theme of a Circus. It also represents the company as the king or leader of the business. Or an elephant because they are a large animal, so it could represent that the company is bigger than the others.

3)   If your company/brand was a person, who would it be and why?

The Ringling Brothers because they are one of the most famous people who own/started a circus. Their circus business is one of the most well known out of all circuses, and when you hear the name you automatically know who they are and what they do.

4)   If your company/brand was an object, what would it be?

A Carnival Tent, a ring of fire, a Farris wheel.

5)   If your customer was a cartoon character, who would it be?

Dumbo because little kids would be attracted to him since he is a well known character. He is the protagonist in the movie, and that will represent the company well. We want to be known as the good guys.