Assignment 2

This frozen yogurt company has an effective logo because it is funny and the yogurt swirl is incorporated into another graphic. I like color scheme as well. I think that logos that include what their product/business is about along with something that will help customers remember it. This logo uses the yogurt swirl as hair. The name of the company is funny too, this adds to the effectiveness. 

This frozen yogurt company came up with a icon to use for their company. Sometimes businesses create mascots for their businesses. Within the text the swirl is used as an apostrophe. The color scheme is effective too because it is clearly aimed for children since it is bright and there is a child friendly mascot. 

This logo is effective because the T is actually an ice cream cone. The font works with the T and flows well next to the ice cream cone. The word placement is done well, by putting Ice Cream Co. underneath the w and i in twist. I really like the fact that a graphic is incorporated into the words. I think companies that do this with their logos are more effective. 

The Kolner Zoo logo is extremely effective because it uses positive/negative space to get its message across. There is a Rhino an Giraffe within the elephant. This logo also uses complimentary colors in the text. When complimentary colors are next to each other they stand out more. For a zoo this is a great logo because it represents the business well since more than one animal is represented. I think it is very fun and cute, yet simple and is definitely a logo that people will remember, which is important when creating a logo. 

The Burger King logo is effective because the text itself is within burger buns. This is a great way to subtly include the image of burger within the logo. Logos that include what their company is mainly about in the logo is effective, because it helps customers remember why they are different and what they have. The color scheme is also effective since they are primary colors, so it is simple yet effective. 

The Le Tour de France logo is effective because the letter R is also a person riding a bike. I think the way the letters work into the graphic is effective and creative. The color scheme is also effective because it is simple since one wheel of the bike is the only thing that is yellow. Although there is an extra shape (the yellow circle) it is not confused with the text and the logo itself is fairly easy to ready and understand.